This is a public service announcement for small business owners out there – Square had drastically reduced the price for their point of sale system, Square Stand. Starting today, you can purchase the all-in-one POS for just $99.

When Square first launched Square Stand back in May, it was $299.

Start the New Year with a point of sale made for 2014. Square Stand is now $99: http://t.co/UA5rwjT71I pic.twitter.com/ubDRigyvmj

— Square (@Square) December 13, 2013

Square Stand lets you attach your iPad to an adjustable stand, complete with an attached card reader. This replaces the old method of attaching the smaller Square Reader to your iPad. The Stand can be secured to your countertop, and when it is all said and done it becomes a more secure, permanent, and faster POS system for your business – at least according to Square.

“Local business owners take as a given that they need an ugly, slow, expensive, and complicated point of sale system cluttering their counter,” says Jack Dorsey, co-founder and CEO of Square. “Square Stand is elegant, fast, affordable, and easy to use. Whether you’re selling cupcakes, cardigans, or cappuccinos, running your business with Square has never been easier.”

One of the top comments on Square’s video for Square Stand is simply “It’s too much,” and $299 was a pretty hefty price to pay when the company first launched the POS system. But for just $99, I’m sure there are plenty of small businesses who will find room in their budgets for and easier, more permanent way to process payments.

In other Square news, the company just unveiled a brand new card reader that’s thinner and is able to process swipes with better consistency.

Image via Square, Twitter