Google has a new training course available for marketers, analysts, and developers aimed at teaching them about Google Tag Manager and how it can simplify tag implementation and management. It's the latest addition to the company's Analytics Academy learning program.
Google launched Tag Manager back in 2012 as a way to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface. Since then, it's received various feature additions including templates and an API.
Topics covered in the new course will include core concepts/principles of tag management with Tag Manager; creating website tags and managing firing triggers; enhancing Google Analytics implementation; using Data Layer to collect data; and configuring other marketing tags, such as AdWords Conversion Tracking and Dynamic Remarketing.
"You'll join instructor Krista Seiden to explore topics through the lens of a fictional online retailer, The Great Outdoors and their Travel Adventures website," explains Lizzie Pace from the Google Analytics Education team. "Using practical examples, she’ll show you how to use tools like Google Analytics and Google AdWords tags to improve your data collection process and advertising strategies."
The course schedule is as follows:
Unit 1 - Starting out with Google Tag Manager
Unit 2 - Setting up Google Tag Manager
Unit 3 - Collecting data using the Data Layer, variables, and events
Unit 4 - Using additional tags for marketing and remarketing
You can register here. The course content, community, and certificates will be available between June 23 and July 24. After that, you can still complete the material, but won't have access to course forums, and won't be able to earn a certificate.
In terms of prerequisites, Google suggests you either have a basic understanding of Google Analytics or complete its Digital Analytics Fundamentals course.
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