LinkedIn unveiled a redesign of its Company Pages today.
The pages “now offers marketers a visually-enhanced presence that makes it easier for them to attract and engage customers and prospects,” a LinkedIn representative tells WebProNews. “This product refresh is part of a company-wide effort to simplify LinkedIn’s pillar products and create streamlined experiences across all devices.”
“The redesigned Company Pages features a sleek new appearance with enhanced brand imagery, streamlined navigation, and prominent follower button, among other updates,” he adds. “Key client input informed the decisions that LinkedIn made about the newly implemented changes, which ultimately aim to ease and deepen the dialogue between marketers and members.”
Here, you can have a look for yourself:
“For members, this means easier access to the information you want about the companies you care about,” says LinkedIn’s Mike Grishaver in a blog post. “For companies, this means a more powerful way to build relationships with your target audience on LinkedIn.”
“Company Pages is the core of the LinkedIn Marketing Solutions follower ecosystem,” the representative says. “It’s through these pages that marketers identify and attract the right audience, engage them with relevant content, and spur them into action.”
“Brands who commit to cultivating a relationship see an increase in awareness, recommendations, leads, and opportunity to drive purchase intent,” he adds. “Recent LinkedIn research indicates that 69% of professionals expect companies to have a presence on LinkedIn, 64% believe it is a suitable environment for business-to-business interaction and 48% say they are more likely to purchase from a company they engage on LinkedIn.”
The new pages are launching with a handful of partners including Philips, Citi, Dell, and HP. They’ll be rolling out to all companies globally later this year (localized in all 18 LinkedIn-supported languages).