Earlier this year, after we learned that Google and Twitter had partnered on tweet indexing again, but before any integration was actually announced, Stone Temple Consulting studied how many tweets Google was indexing. Now that the partnership has been in effect for a while, the study has been updated.
Have you noticed any direct effects of Google’s new partnership with Twitter? Tell us about them in the comments.
“We saw a massive 466% increase of indexation of tweets less than 7 days old comparing June 2015 vs. February 2015,” a spokesperson for Stone Temple tells WebProNews. “While this represents a leap from a mere 0.6% percent of Tweets from the 900+ Twitter accounts we studied to a still small 3.4%, it does show significant progress in Google’s rollout of Twitter results to its search pages. We also expect the indexing to continue to grow.”
in May, Google and Twitter made the official announcement and the integration came in the form of a new tweet section in mobile results:
This was, however, likely only one way Google is utilizing the deal. The updated study shows that at the very least, more tweets are making their way into Google results in less time.
It also shows a significant bias towards Twitter accounts with more followers:
In addition to that, it looks at Followerwonk Social Authority, which takes into account the engagement level with a person’s tweets:
Stone Temple says it believes this is a better metric to look at.
Check out the following video from Stone Temple talking about the study:
I recommend taking a look at the whole thing here.
Stone Temple will continue to update the study periodically. It will be interesting to see the rate of growth in percentage of tweets Google is indexing. Keep in mind that Twitter sees roughly 6000 tweets per second.
Do you think Google’s deal with Twitter will make search results better? Do you expect it to help you get more traffic? Let us know what you think.
Images via Stone Temple, YouTube, Twitter