If your'e a small business still trying to navigate this thing we call the web and to figure out how to best get Google to treat your site well, you might want to watch the latest video from the Google Webmasters YouTube channel.
It's an "open office hours" session for small businesses, in which Google's Pierre Far and Zineb Ait Bahajji answer questions from small businesses, and provide tips on how to approach your site.
They talk about how you build a site, and determining who your users are, what they want, and whether or not they get it from your site.
The Googlers talk answer submitted questions from people who aren't actively participating in the hangout as well as live questions from members.
The recording took place on March 10. There's a transcript available on the video page, but it's got a lot of errors in it, so you're going to be better off just watching and/or listening to the video.