Google is really pushing the Shopping Campaigns. The company just announced AdWords API support as well as beta support in DoubleClick Search (part of the Commerce Suite).
Now, they’ve uploaded an hour-long hangout discussing the campaign type for those looking to get started.
Shopping Campaigns were first announced last fall, and then launched to everybody last month.
There’s also a video series about Shopping Campaigns available here, if you haven’t checked that out yet.
Image via Google