10:15-10:45am
Growth Hacking with Play Games
Let’s look at how you can harness the incredible growth of Google Play Games to rapidly expand the user base of your game, and how Play Games assists in discovery, engagement and retention.

10:45-11:15am
Engaging Your Entire Community
Your player community is stronger when they can all play together. So why are you needlessly dividing them up into arbitrary groups across screens and devices? Let’s look at how Google Play Games is letting all of your players play together as one big happy family.

11:15-11:30am Break

11:30-12:00pm
Making Money on Google Play: Best Practices in Monetization
To be successful, you need to learn from the best. This talk will review commercially successful games on Google Play and common themes they share.

12:00-12:30pm
Grow Your Game Revenue with AdMob
Google advertisers spend more ad dollars in games than any other type of app! Discover how you can maximize your game’s earnings with awesome ads and recent innovations from AdMob.

12:30-1:20pm Lunch

1:20-1:45pm
Okay Glass, Play a Game

1:45-2:15pm
The Next Level of In-game Advertising
Ever wonder how the mobile ads ecosystem works and how ads reach your game’s inventory?

Join us to learn the inner workings of programmatic and direct sales advertising, including an overview of the tools you can use to take your in-game advertising revenue to the next level.

2:15-2:30pm Break

2:30-3:00pm
From Players to Customers: Tracking Revenue with Google Analytics
What makes your players spend in your game? Who are your high value users and how do they play your game? Learn how Google Analytics can help you find the insights for the users that matter the most for you.

3:00-3:30pm
Take Your Users to the Next Level
Small tweaks to your game can result in significant revenue increase. However you cannot rely only on personal opinions; hypotheses need to be confirmed by users. In this session you will learn how to use Google SDKs to control experiments and configuration without shipping a new version of your app.

3:30-4:00pm
Build Games that Scale in the Cloud
Your game is a living, breathing creation that takes a lot of time and attention even after launch. So why worry about your technical infrastructure? Come hear how to build games that scale that run on Google’s state-of-the-art infrastructure.

4:00-4:20pm Coffee Break

4:20-4:35pm
Looking to the Future

4:35-5:00pm
From Box2D to Liquid Fun: Just Add Water-like Particles!
LiquidFun, Google’s new extension to Box2D, adds realistic fluid physics to any game. We’ll show how it works, and explore how it can enliven your next game with gooey, sticky, powdery, or jelly-like fun!

5:00-5:25pm
Bringing the Power of YouTube to your Games

5:25-5:45pm
Texture Wranglin’ : Getting your Android Game Assets Under Control
Bloated APKs make customers sad, and with >60% of sizes coming from textures, it’s easy to see the culprit. Get your texture footprint back under control. This talk will focus on advanced processing techniques to reduce PNG sizes; Migration to GPU formats, as well as WEBP; and advanced techniques for compressing sprite animations.