If you have an iPhone, iPad, or an Apple TV, a reliable internet connection, and $15 per month to spare, you can now access HBO.
HBO NOW, the cable subscription-free streaming service first announced in March at Apple’s Watch event, is now live. You should be able to download the app from the App Store, although some people are reporting issues. We were able to download app just fine on iOS, but were told it’s not yet available in the US when trying to access it on desktop iTunes.
The HBO NOW website is now offering signups. The company is offering a 30-day free trial.
The wait is over. HBO NOW is here. Start your free trial. #GETHBONOW http://t.co/kTqVIG4IJN https://t.co/02b2NLKHQ0
— HBO (@HBO) April 7, 2015
HBO NOW should work like HBO GO, even in terms of sharing and multiple video streaming.
“The number of videos that you and members of your household can play at the same time with HBO NOW is similar to HBO GO. Like the traditional broadcast HBO subscription, we view it as a household subscription. However, if we see a level of sharing that affects our business, there are other tools of enforcement available to us,” says HBO. “There is no limit to the number of supported devices you can use with your HBO NOW subscription. However, the number of videos you can watch simultaneously across all your devices is limited for security reasons.”
Apple has an exclusive deal with HBO for HBO NOW – one that is expected to last a few months. After that, HBO says it will add support for Android and “more devices over time.”