According to a new report from Leichtman Research Group, 49% of all households in the U.S. have at least one TV connected to the Internet via a video game system, Blu-ray player, smart TV set, and/or stand-alone device like Roku, Apple TV, or Chromecast). That’s up from 28% in 2012 and 24% in 2010.
24% of adults, according to a survey from the firm, watch video on the Internet via a connected TV at least weekly. That’s up from 13% two years ago and 5% four years ago.
It comes as no surprise that this is largely driven by Netflix.
“Connected television use is heavily skewed towards Netflix subscribers, with 49% of Netflix subscribers watching video from the Internet via a connected device weekly, compared to 8% weekly use among all non-Netflix subscribers,” the firm says. “Among Netflix streaming video users, 78% say that they watch Netflix on a TV set — a similar level to the previous three years.”
Liechtman surveyed 1,211 households to reach its conclusions.
“While this study is LRG’s eighth annual report on this topic, Emerging Video Services have truly emerged over the past two to three years,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “This recent growth was spurred by Netflix’s decision in the third quarter of 2011 to focus on streaming video, coupled with the proliferation of connected TV devices, smartphones, and iPads and tablets.”
The survey found that 80% of Netflix subscribers also subscribe to a pay-TV service. That’s down from 85% in 2012, but not a huge decline suggesting a massive move away from cable. 48% of non-subscribers to a pay-TV service get Netflix. That compares to 29% in 2012. 15% of Netflix subscribers say their subscription is shared with others outside of their homes.
47% of homes, according to the survey, get Netflix, Amazon Prime, and/or Hulu Plus.
Image via Netflix