Groupon announced today that it has partnered with nonprofit SCORE, which has developed a series of online educational resources about customer acquisition, retention and marketing for small businesses.
“Joining forces with SCORE is a great way for Groupon to help small businesses grow and become more successful,” said Sanjay Gupta, VP of Merchant Marketing, Groupon. “Given SCORE’s thousands of daily interactions with local businesses, we’re able to reach and impact a wide cross section of merchants.”
“We’re thrilled to have to the opportunity to align ourselves with Groupon, which has worked with hundreds of thousands of local businesses around the world,” said SCORE CEO Ken Yancey. “Their innovative merchant products and services and knowledge of marketing best practices are huge assets to our network of small business owners and volunteer mentors.”
Groupon and SCORE are working on toolkit with an “e-guide” on various small business topics. You’ll be able to find it here.
Additionally, SCORE and Groupon will collaborate on research and development, seminars and merchant workshops for small business owners.