Groupon announced a new loyalty program today called Groupon Rewards, which lets consumers get special deals when they go to local businesses multiple times.

They earn rewards from merchants who utilize the service, when they pay with their credit or debit cards that are on file with Groupon. Once the customer spends a certain amount (set by the merchant) they can purchase a special deal from that merchant.

“What’s exciting about Rewards is how easy it is for both merchants and consumers,” Groupon says. “As a shopper, you don’t have to worry about a loyalty card or remembering to check in – we do all the work behind the scenes. And as a merchant, Rewards works with your exisiting POS system to help you track redemption and ROI while incentivizing future purchases. Pretty cool stuff.”

Groupon says Groupon Rewards completes its “trifecta of merchant product,” which includes Groupon deals, Groupon Now and Rewards.

Still, the company is said to be testing online retail deals in the UK, which would be another layer, and open up a lot more opportunities for businesses, as well as more revenue for Groupoon.

Groupon’s IPO is expected to launch in October or November.