Groupon Now! just issued its 1.5 millionth groupon deal at CiCi’s Nails in Chicago, Illinois. The deal with features a $42 manicure and pedicure deal for $30 marks a huge milestone for a service only available for one year. Groupon Now! is different from regular Groupon in the way it offers location-based deals in real-time.

Groupon Now! gives merchants the opportunity to control coupon sales, and to allow customer to redeem coupons and other deals on the spot without the restriction of waiting periods or effective dates. It’s more about instant gratification and spur-of-the-moment deals.

Dan Roarty, VP of Groupon Now! comments on the milestone at the coupon giant:

“In just one year Groupon Now! has hit a milestone that took the original Groupon deal platform 15 months to accomplish,”

“We continue to attract new merchants looking for an effective way to bring in a steady stream of customers on the days and times they choose and are now live in 31 of 175 North American Groupon markets with more launching soon. Customers have demonstrated there is a real demand for this service and we remain enthusiastic about the potential for Groupon Now! to help merchants reach new customers and grow their businesses.”

CiCi Nails owner Mike Kang comments on the utility of Groupon Now!:

“Groupon Now! is a steady force in our marketing mix, providing a flexible way to help drive traffic into our salon during off-peak hours and ensuring we use all inventory and staff to their fullest potential,”

“The clientele that Groupon Now! delivers consistently become regular customers. It’s a must-use tool for us.”

Groupon Now is part of Groupon’s extensive product line for small and growing businesses. Groupon has been providing online deals since they launched on November 2008 in Chicago. They focus on sullying cutovers with win-win bargains based on their collective buying power. They deliver over a thousand deals daily on a global level.