Groupon announced that it experienced a record-breaking holiday weekend for deal sales in North America. The company says it had the most successful four days ever in its six-year history.
Black Friday and Cyber Monday specifically were the two biggest days in Groupon's North American history. For the full Black Friday through Cyber Monday weekend, Groupon's North American sales were up over 25% compared to last year.
“We just had our best days ever as a company as more and more shoppers are coming to Groupon via our popular mobile app to score big savings on a wide selection of amazing gifts,” said Groupon CEO Eric Lefkofsky. “With nearly double the number of deals compared to last year, we’re making it easier and quicker than ever for our customers to find something for everyone on their holiday list.”
It's hard to believe it's been so long, but we're just about three months shy of when Groupon co-founder Andrew Mason was ousted from the CEO role at the company. Lefkofsky, who was previously executive chairman stepped in alongside Vice Chairman Ted Leonsis as Groupon looked for Mason's replacement. Eventually, the company just named Lefkofsky its permanent CEO, and it seems like that's working out pretty well. Mason has, in the meantime, started another company called Detour, which makes an interactive travel tour app.
During the holiday shopping period, Groupon saw big success on products in the electronics, household items, and jewelry categories. Big sellers included the ASUS Google Nexus tablet with 1080p HD display, Chromecast and Roku streaming devices, NFL ugly sweaters, a bObsweep robotic vacuum cleaner and mop, and 1.50 carat certified princess-cut or round diamond solitaire 14-karat gold rings.
Health and wellness and local experiences such as massages, movies, and holiday activities were also popular categories. Groupon says it saw a high volume of promo code redemptions for Best Buy, Macy’s, Nike, and Walmart.
The company recently launched a cashback-on-groceries app called Snap. Groupon says it saw users take advantage of cashback offers on turkey, cranberries and other popular holiday delicacies, though it didn't give any specific numbers.
Last month, Groupon opened a holiday gift shop.
Image via Groupon