Pardon me, would you have any completely predictable anti-gay flame wars? But of course…

Grey Poupon is the latest brand to find Facebook controversy with a pro-gay post. On Monday, the company posted a photo with the caption “June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year – because Pride and good taste never go out of season.”

As of now, the “debate” is still going strong with nearly 1,000 comments. There’s also 13,000 likes and over 2,300 shares of the post.

“Well back to regular mustard,” says one commenter.

“What’s this all about?… homosexuals again! what freaks,” says another.

Here are some more gems:

I don’t understand how someone is to be proud of liking a person of the same sex and engaging in homosexual acts together. I’m straight, I love sleeping with my wife, but do I put on a parade and carry signs saying “I love having sex with women!”? I keep it to myself. Try doing the same if you want respect.

Stupid ad. Adam and Eve. Not Adam and Steve. Read the bible!!!!

You can choose your lifestyle, but not your consequences. Evil, by any other name, is still evi

Of course, there’s plenty of support for the ad too.

“You may lose some bigots. But who cares? Who wants them anyway? You’ve probably gained a lot more customers than you’ve lost through this ad. Never heard of your product, but I’m looking into it. Right on and keep supporting. The last thing this world needs is more closed minded companies,” says one commenter.

“I’ve always liked Grey Poupon…now that I’ve seen this, I love it! Thank you, GP, for being so awesome!” says another.

Grey Poupon isn’t the first brand to find themselves in this position (or put themselves there, marketers), and they won’t be the last. Last June, Oreo made a similar gay pride month post and received quite the backlash.

Funnily enough, Facebook just revealed that 70% of American users have a gay friend on the network.

In the end, people are now talking about Grey Poupon.