At Google I/O on Thursday, Google unveiled its new Google Photos app, which removes what little friction its old one may have had (by untying it from Google+) and giving users unlimited storage to store a “lifetime” of photos and videos.

As with the existing app, photos are automatically backed up and synced.

“And when we say a lifetime of memories, we really mean it,” says head of Google Photos Anil Sabharwal. “With Google Photos, you can now backup and store unlimited, high-quality photos and videos, for free. We maintain the original resolution up to 16MP for photos, and 1080p high-definition for videos, and store compressed versions of the photos and videos in beautiful, print-quality resolution.”

“Google Photos automatically organizes your memories by the people, places, and things that matter,” Sabharwal adds. “You don’t have to tag or label any of them, and you don’t need to laboriously create albums. When you want to find a particular shot, with a simple search you can instantly find any photo—whether it’s your dog, your daughter’s birthday party, or your favorite beach in Santa Barbara. And all of this auto-grouping is private, for your eyes only.”

Of course the app comes with photo enhancement features and lets you create collages, animations, movies with soundtracks, etc. There’s also an assistant view, which will suggest new things made with your photos and videos (like collages or stories based on recent trips) not unlike some of the features Google’s current Photos app provides.

You can share photos using the service of your choice, and can even share sets of photos or entire albums.

From the looks of it, the new app takes the best of the Google+ photos experience and completely removes the + from the equation, while giving users an all around nice photo storage and sharing solution.

The app will be available today on Android, iOS, and the web.

Images via Google