Google has transformed its Find My Device service into a more comprehensive tracking solution called Find Hub. The rebranding, announced alongside the new Android 16 features, represents a significant expansion of the platform’s capabilities beyond just locating lost phones and accessories.

A Central Command for All Your Tracking Needs

Find Hub now serves as a unified platform where users can not only locate their Android devices and Bluetooth-tagged items but also track the whereabouts of family and friends who’ve opted to share their location. This functionality, previously housed within Google Maps, has found a more logical home in the Find Hub ecosystem.

“With Find Hub, you’ll not only be able to keep track of your devices and accessories, but also family and friends,” reports CNET, highlighting the app’s evolution into a comprehensive location management solution.

The app’s interface is thoughtfully divided into two distinct sections—one dedicated to devices and another to people—ensuring users can quickly access the information they need without wading through unrelated items. According to CNET, this design choice means “you won’t have to sift through your trackable accessories when trying to find out if your loved one got home OK.”

Expanding the Ecosystem

Google is significantly broadening Find Hub’s utility by forging partnerships with various manufacturers. How-To Geek mentions that luggage brands July and Mokobara are joining the platform, while outdoor gear manufacturer Peak will allow skiers to keep tabs on their equipment. For families, Disney-themed tracking tags from Pixbee are slated to arrive soon.

“Look forward to built-in support from luggage brands July and Mokobara. Peak integration can even help you keep track of your skis,” notes How-To Geek.

Technical Advancements

The service is also receiving substantial technical upgrades. By the end of May 2025, Find Hub will introduce ultra-wideband (UWB) support for devices with compatible hardware, starting with the Moto Tag. This technology enables remarkably precise location tracking for nearby items.

“Later this month, if you have a device with Ultra-Wideband (UWB) support, you’ll get super-precise nearby finding capabilities as well. This is launching first on the Moto Tag,” How-To Geek explains.

From Devices to People: A Natural Evolution

The shift from Find My Device to Find Hub reflects a broader transformation in how we think about location tracking. What began as a tool primarily for recovering lost phones has evolved into an integrated platform that helps users maintain awareness of everything—and everyone—that matters to them.

“Find My Device launched as an expansion of Google’s existing service that was primarily for finding and locating Android phones and watches. It isn’t just about finding a lost gadget anymore, though, and the new name represents that: Find Hub. Think of it as your one-stop shop for digital and physical peace of mind,” describes How-To Geek.

The location sharing feature simplifies keeping track of loved ones. As CNET explains, “Whether you want to know that your child got home from school safely or you want to share your location with a friend when you go out for the night, Find Hub makes this easy.” Users can share their real-time location either temporarily or indefinitely with just a few taps.

In a digital ecosystem increasingly populated with trackable devices and location-aware services, Find Hub represents Google’s vision for a more connected yet manageable future—one where finding what matters is just a tap away.