Google Toolbar PageRank Gets An Update

Chris CrumSearchNews

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For those of you still keeping track of your Google Toolbar PageRank, you might be happy to know that Google has updated it.

Hat tip to Barry Schwartz for spotting discussion about this on the forums and Twitter. Here's some of the Twitter excitement:

#Google #Pagerank update today was fairly kind to me No homepage hikes but a few internal pages got a +1 #seo 7 hours ago via TweetDeck ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Google PageRank Update: May 2012: Hold on to your seats - there is a Google PageRank Toolbar update happening ri... 6 hours ago via twitterfeed ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

There appears to have been a #Google #Pagerank update today, has anybody else noticed any changes? 6 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Looks like there was another PageRank update. Several of my blogs saw increases, 1 saw a decrease. How did yours fare? 6 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Google toolbar PageRank updated... nice 6 hours ago via Plume for Android ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Pagerank 7, thanks Google 🙂 4 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

I'm very happy my blog got Pagerank #2 - If you are happy with me please RT 🙂 4 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

One more tweet today 🙂 : Google rolled out the PageRank Update. if you wanna check live Pagerank check here. 27 minutes ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

If your PR dropped, here's a video from Google's Matt Cutts explaining why this may have happened:

“The information that you get from the Google Toolbar is updated about 3 or 4 times a year, and the reason we don’t provide it every single day is because we don’t want webmasters to get obsessed with the green in the Google Toolbar, and not pay the attention that should be spent on titles and accessibility, and good content, and all those kinds of things,” he said in the video (from last year). “A lot of people, if you show them just the PageRank and update it every day, they’re just going to focus on that. So we didn’t want that kind of obsession or backlink obsession to take hold where people would only pay attention to the PageRank in the toolbar.”

“Then, the question of ‘how can I identify the causes of a PageRank drop’ – well, if the only PageRank that you had, for example, was from one very reputable link, and that site stopped linking to you, that could lead to a drop in PageRank,” he continues. “If you’ve done something really weird with your internal linking, and you canonicalization is very strange, so we don’t know – maybe there’s a completely different site on www vs non-www – so you know, those kinds of canonicalization issues, that can also lead to a PageRank drop.”

According to Schwartz, the last update was in February.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.