Google is making changes to reporting in AdWords. They’ve moved some of the reports from the Report Center to the Campaigns tab, and will do so with more as time goes on.

"Now you can use AdWords to see the search terms and automatic placements where your ads appeared, segment your data by things like keyword match type and day of week, and email and schedule downloads of the data you want to share," explains Emily Williams of Google’s Inside AdWords crew. "You can do it all on the same pages where you manage your campaigns, making finding key performance drivers (and acting on your discoveries) faster and easier."

"With so much useful data available within the Campaigns tab, the AdWords Report Center is no longer the best place to find new reports," adds Williams. "So, in order to build the most useful reporting tools possible, we plan to gradually move the existing reports from the Report Center into the Campaigns tab, then retire the Report Center entirely."

Google will move elements from every report in the center to the Campaigns tab over the coming weeks, and when a report becomes available in the Campaigns tab, they’ll remove the option to create that type of report in the Report Center. Reports that are already scheduled will run as planned.

Changes will only affect the Report Center on individual accounts, and will not affect My Client Center or TV Ads reports. More details about the transition can be found here.