Google recently hosted a 50-minute webinar on AdWords Search Funnels. Google has shared the video in its entirety, so if this is an area you want to learn more about, dig in:
Google doesn't stop there, however. Simon Rosen, Global Sales Lead for Search Funnels and AdWords Conversion Tracking, wrote a lengthy blog post addressing a number of questions users had from the webinar, but that Google was unable to get to.
Read that here.
"Search Funnels uncovers a crucial part of the path to conversion by showing all of your Google search ads that a user either saw or clicked on, before they converted for you," says Rosen. "However, you may be interested in understanding how your customers interact with your other online channels too."
If that is the case, Google is hosting another webinar dealing with Google Analytics' Multi-channel Funnels on August 9.