PowerReviews, a provider of customer reviews for retailers and brands, has partnered with Google to share "premium user generated" product review content from client sites.

Ratings and reviews will be displayed in Google search results, Google Product Search, and Google advertising programs.

"Clearly, many consumers depend on search for shopping — from conducting initial research to making the final purchase. Providing high quality product review content within Google gives our clients opportunities to enhance search listings, increase brand awareness and drive sales through every stage of the shopping process," said Pehr Luedtke, CEO of PowerReviews.

"With this new offering, we continue to help retailers and brands leverage their product reviews by increasing traffic and exposure from Google."

PowerReviews is giving retailers the ability to automatically feed full-text product reviews to Google, with the aim of increasing brand exposure for the retailer and offering users access to opinions from other shoppers as they do research and make purchases.

PowerReviews operates Buzzillions. Com, and works with over 1,000 retailers and brands on over 3,500 websites.