Google posted a new “At Google” talk today, dealing with the topic of doing more with less. The speaker is Navi Radjou, author of the book Frugal Innovation: How to Do More with Less,” which was published by The Economist.

Radjou is a Silicon Valley-based “innovation and leadership advisor,” who spoke at TED Global 2014, and won the 2013 Thinkers50 Innovation Award. He’s also a Fellow at Judge Business School, University of Cambridge.

The book’s description is as follows:

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead.

The book was released in February.The talk was recorded at Google London on March 19.

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