Google just announced that it is launching a new setup flow for Product Listing ads, in order to simply the process for new advertisers.
Product Listing ads, as you may know, are a big part of the new Google Shopping experience, which is replacing Google Product Search. In fact, Google Shopping is built on these ads, making the whole thing a paid inclusion, or “sponsored” model.
“The new setup flow provides a step-by-step guide on how to create an AdWords account and set up a Product Listing Ad campaign, as well as how to control when and where your products appear in Google Shopping with bids,” says Google Shopping product manager Mayuresh Saoji. “You can also view basic campaign reporting through your Merchant Center account.”
You can check out the process in the following video:
The transition from Google Product Search to Google Shopping will be complete this fall. Google said ranking in Google Shopping will be based on a combination of relevance and bid price, just like Product Listing ads today.