Google tweeted out a link to a video of some footage from one of its search quality meetings. The company says this is part of its efforts to be more transparent how how its search engine works.
@google
A GooglerWatch uncut video from one of our search quality meetings (for the first time ever!) http://t.co/y53oAAx0
30 minutes ago via web · Reply · Retweet · Favorite · powered by @socialditto
This particular video deals with spelling for long queries. The meeting, held in Mountain View, is where the search team decides to launch specific algorithm changes.
Google says in the YouTube description:
“As part of our continued effort to be more transparent about how search works, we’re publishing video footage from our internal weekly search meeting: ‘Quality Launch Review.’ We hold the meeting almost every Thursday to discuss possible algorithmic improvements and make decisions about what to launch. This video is from the meeting that happened on December 1st, 2011, and includes the entire uncut discussion of a real algorithmic improvement to our spell correction system.”
Google has been talking about these transparency efforts for months, and recently started a monthly series of blog posts outlining various algorithmic changes they’ve made. From the sound of it, we can expect more of these videos as well, which should give us an even deeper look at Google’s strategies and mindset.
If your’e a webmaster looking to get the most out of your SEO efforts, I’d suggest keeping an eye out for those monthly posts, these videos and the Webmaster Help videos Google’s Matt Cutts puts out. In fact, add Duane Forrester’s videos and Bing’s search quality series to the list as well.