Google – Google Play specifically – has released an exclusive documentary about Merge Records. It’s a free 24-minute look at 25 years of the label available on the Google Play channel.

Here’s how Google describes it:

Founded by Superchunk’s Mac McCaughan and Laura Ballance in 1989, North Carolina’s Merge Records quickly grew to become one of America’s essential indie labels. From supporting their fertile local indie rock scene to launching international stars, for 25 years Merge has carved out uncompromising success by staying true to its independent roots. Google Play is proud to celebrate 25 years of Merge Records with this exclusive documentary and series of covers of Merge classics by Merge acts including Superchunk, the Mountain Goats, Telekinesis and more.

You can find some free tracks here.

Image via Google