Google+ for businesses isn’t just for the H&Ms and Samsungs of the world. It also helps small businesses connect with their fans in meaningful ways.
The Google Small Business Blog, as part of an on-going series of posts, features a small business and how they are leveraging use of Google+ to help their business grow. The company this time is one after my own heart – King Arthur Flour, America’s oldest flour company.
The company offers services from baking products to educational baking programs. All you really need to know is that they offer people the joy of bread which is one of the best food products to ever grace this earth.
But enough about my love of bread, the business created a few videos with the help of Google to show how they are using Google+ to connect with fans far and wide.
The first video gives some background on King Arthur Bakery and the delicious baked goods they help people create. While the focus is definitely on how the company is using Google+, I couldn’t help but keep on staring at that delicious looking chocolate bread.
The second video teases me yet again with some fantastic looking chocolate peanut butter cookies, but it also shows how the company can target specific followers with recipes that may interest them.
For some final tips for businesses that want to leverage Google+ for their online presence, the blog offers these additional tips:
Share visual content. Add photos, videos, or links to your posts. Simply drag the photos, videos, or links directly to the share box. To add a link, just find the icon that’s next to the URL in your browser window and drag it to the share box.
Grab someone’s attention by mentioning them in posts. Say you’re creating a post based on a user’s question, or you want to respond directly to a customer in the comments. To really grab their attention, try “plussing” (or “mentioning”) them in your post or comment. This will alert the customer to your comment, and bring them back to the post. To mention someone:
Type +[person’s name] or @[person’s name]. (You can also type their email address instead of their name.) As you type, an autocomplete list of people will appear. Select the person you want to mention.
Add style to your post.
Use underscores to italicize. _ italics_ → italics
Use asterisks to bold. * bold* → bold
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