It’s a day, so Google is updating its algorithm. Apparently there’s a Panda update currently under way.
Barry Schwartz over at Search Engine Roundtable noticed people at WebmasterWorld talking about “another shuffle taking place in Google” as pretty much occurs all the time. Panda was suspected, and according to Scwhartz, Google has confirmed that Panda is indeed the culprit. He shares this statement at Search Engine Land:
In the last few days we’ve been pushing out a new Panda update that incorporates new signals so it can be more finely targeted.
Google has indicated in the past that it would no longer be confirming Panda updates, but apparently they changed their minds. Schwartz quotes the company as saying this one is “more finely targeted”.
Some in the forums are suggesting Panda recoveries.
Back in May, Google’s Matt Cutts released a video discussing coming changes SEOs and webmasters could expect from Google. In that, he indicated that Panda would ease up a little bit.
He said, “We’ve also been looking at Panda, and seeing if we can find some additional signals (and we think we’ve got some) to help refine things for the sites that are kind of in the border zone – in the gray area a little bit. And so if we can soften the effect a little bit for those sites that we believe have some additional signals of quality, then that will help sites that have previously been affected (to some degree) by Panda.”
Either way, Panda has managed to get Hitler riled up again.
Image: fortherock (Flickr)