Earlier this month, Google was spotted showing new card-style menu results for restaurant searches for some users.
One tweeted a screenshot:
Woah, when did Google start pulling menu items into the Knowledge Graph? https://t.co/9SMqJ0QcL2 pic.twitter.com/aOCJ7UMI9s
— Allie Brown (@alliebrown89) February 11, 2014
Google has now announced the feature:
Google doesn’t go into specifics about where these menu results come from.
As others have pointed suggested, Google may draw menu info from Allmenus.com, given that this is the source for the Menu feature on the restaurant in the first example’s local result.
Either way, this is just the latest example of Google supplying more of the information on its own properties rather than sending traffic to other sites.