Recently Google unveiled a viral game, Nexus Contraptions, that spreads the word about the upcoming release of the new Nexus S mobile phone.

The game has you build Rube Goldberg-esque style contraptions in order to get the Google App icons into the red funnel. You’re equipped with rubber bands, fans, and numerous other objects that will impact the trajectory of the icons. That may sound a little convoluted… but I assure you, the game is quite easy to grasp.

The game will probably remind you of a hybrid of Angry Birds / Cut The Rope… along with how addicting both of those games truly are.

Hopefully we’ll see more advertisements like this in the near future, something that makes it fun and interesting for consumers to get a marketing message.

What do you think of the game?