Google May Soon Pay Publishers In Portugal

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Publishers in Portugal want Google to pay for the right to include links and snippets of articles in Google News. The story is always the same from country to country. In recent months, we've seen Google playing ball with publishers, and it seems other countries are seeking solutions similar to those Google has proposed elsewhere.

Reuters is reporting:

Alberico Fernandes, head of the Portuguese Confederation of Social Communication Media, told Reuters that the global Internet services group's Iberian and Portuguese units rejected the demand at a first meeting last week but agreed to continue negotiations.

He said Google "showed readiness to collaborate with media groups to help us modernize and make our content more profitable", something it had agreed to do in France earlier.

Earlier this year, Google announced an initiative to "help stimulate innovation and increase revenues" for French publishers. Google agreed to create a €60 million fund called the DIgital Publishing Innovation Fund to “help support transformative digital publishing initiatives for French readers.” Google said it would also “deepen” its partnership with French publishers to help increase their online revenues using Google’s ad technology.

The announcement followed a similar one Google made in December, when it reached an agreement with publishers in Belgium after six years of litigation, which saw publishers sue Google claiming that it violated their copyrights by displaying snippets in Google News and linking to cached copies of their pages in Google search.

As part of the agreement in Belgium, Google said it would advertise its services on publishers’ media, and publishers would optimize their use of AdWords. Google would also work with Belgian French-language publishers to “help increase publishers’ revenue,” collaborating on ways to make money with Paywalls and subscriptions, and with AdSense and the Ad Exchange. Google would also work with Belgian publishers to implement Google+ social tools and launch YouTube channels.

At the time, Google said it would like to come to similar terms with publishers around the world. Perhaps Portugal is next.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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