Google has announced it is lowering its Play Store fees for subscriptions to 15%, and Media Experience apps to 10%.

Like Apple, Google originally charged a flat 30% commission for all paid Android apps in the Play Store. While developers were initially thrilled to pay a commission in exchange for Apple and Google handling the sales end of their business, many have since soured on the fees, claiming they are too high.

Google has been making changes to its fees structure, but its most recent change is its biggest yet. The company’s fee for recurring subscriptions already dropped from 30 to 15% after 12 months, and Media Experience apps were subject to a 15% fee.

The company is lowering those fees even more, with all recurring subscriptions slated to enjoy a flat 15% fee starting January 1, 2022. This change was made to address customer churn that prevented some developers from ever realizing the lower fee that only kicked in after the first year.

Google is also lowering the fee for Media Experience apps to as low as 10%

Google’s announcement is welcome news for Android developers, and puts additional pressure on Apple to adapt its App Store fees to the current market.