Back in 2012, Google launched Google Consumer Surveys, which a survey-based revenue share program for publishers. Now, Google is letting publishers self-sign-up to take advantage.

Publishers can use the surveys in place or pay walls, so they can get something out of readers who may not want to pay to read an article, or even take the time to register. When a reader lands on a page with premium content, they can answer a question to get to the content.

“In exchange for access to your content, your visitors answer a few short surveys, earning you money for each question answered,” Google said in a Google+ post (via Marketing Land). “As a publisher, Google Consumer Surveys is easy to implement and control – you choose where and how often survey prompts appear as well as how much content to make available.”

“All Google Consumer Surveys publishers must have an AdSense account in good standing, an audience that is ages 18+, and must adhere to our Publisher Program Policies,” it added. “We’ll start accepting publishers in the US today, followed quickly by the UK and Canada. More countries to come in the months ahead!”

According to the company, “hundreds” of sites are already using the product to “successfully” monetize their content.

Image via Google