Google has introduced a new "Analyze Competition" feature for AdWords advertisers. It can be found in the "opportunities" tab.
The feature examines the account's activity over two weeks, and lists categories that represent the products/services you're advertising. These are based on search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with the account, users will see a bar graph highlighting individual performance compared to the performance of other advertisers in the category.
"When you hover over the data in the 'Competitive Range' column, you'll be able to see more details such as the exact size of your competitive range, the mean and median performance levels for this range, as well as data on the absolute top and bottom performers," explains Emily Williams of Google's Inside AdWords crew.
"It's important to remember that data in ‘Analyze competition’ is anonymous, and as part of our commitment to protect your privacy, we don't reveal information about any advertiser's identity," notes Williams.
Sidenote: WebProNews spoke with Benny Blum of eSearchVision at SMX, who had some interesting things to say about quality score:
The feature is only available to a small number of advertisers using the English language AdWords interface for now, but Google says it will expand availability in the near future.
More information about the feature can be found here.