Google announced the launch of its first US top-level domain – .SOY. The company is targeting a U.S. Hispanic audience, saying the TLD “opens up a new place on the web for everyone to celebrate Hispanic culture – regardless of country of origin or language preference.”

Soy means “I am” in Spanish. Google says in a blog post:

.SOY is a space for this influential community to create, discover and connect with culturally relevant content and ideas online. It’s a place where you can build a website for your growing small business or new business venture, or share your passion with the world. When you visit a site that ends in .SOY, you’ll know it was created with a Latino audience in mind.

Google has partnered with a handful of Hispanic organizations and small businesses. The following are on .SOY domains: Hispanic Heritage Foundation; ELLA Institute; LATISM; Webs; Starfish*Global; Republica; Pix-l Graphx; and Queen of Tacos.

Google has also set up its own site at HolaGoogle.soy. You can claim a domain via iam.soy.

Image via Google