Google Launches New YouTube Google+ Integration

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Google continues to expand the presence of Google+ throughout its other products, but it is also finding ways to expand the presence of its other products throughout Google+. Google has now announced a new YouTube app for Google+ Hangouts.

YouTube and Google+ were already integrated with one another, but now, with the new app, you can control, save and share playlists from inside the hangout itself. You just have to make sure everyone in the hangout loads the app.

"This also gives YouTube creators more ways to connect with audiences, as we work to build the best platform for the next generation of channels," a YouTube spokesperson tells WebProNews.

Google Plus Hangout

"Everyone can add videos in the Hangout through a search tool in the app, or remove the videos you don’t like," says Google software engineer Ullas Gargi. "All your friends in the Hangout can drag and drop videos to sort the order in the playlist, or skip forward or backward to play the next one. Click the “Push to talk” button to chat with the group to give props to the best curator, or to hand out reprimands to the friend who keeps adding the 10-hour Nyan Cat video."

"If you like a video that’s playing, you can share the video with your Google+ circles at any time," Gargi adds. "Since great playlists are works of art, you can also save the playlist that you and your friends created to your YouTube account as public or private to enjoy later."

Hangouts have been one of the most popular features of Google+, based on comments we've seen throughout the past year, so the more functionality that Google makes available from them, the more people are likely to continue to use them.

With Google+ Local taking over Google's local search, it will be interesting to see if businesses come up with interesting ways to use the YouTube app to engage with customers and partners.

The YouTube app is available worldwide in over 60 languages. It only works in regular Hangouts (not in Hangouts On Air).

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.