Google Launches New Reporting Features For AdSense

Chris CrumBusiness

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Google has been full of announcements today as its developers conference, Google I/O, takes place. Not everything the company announced today came from I/O, however.

For one, the company announced on its Inside AdSense blog that it has added dome new features to AdSense to provide users with more detailed segmentation of traffic in their reports.

"The Countries report shows your performance broken down by the country of users who engaged with the ads on your pages," says AdSense product manager Matt Goodridge. "In addition to viewing a country breakdown for reports by ad type, bid type, and targeting type, you’ll now also be able to see a Countries report when viewing the reporting dimensions URL channel, custom channel, and ad unit. This will allow you to segment your traffic further and get a better understanding of your account performance in different locations."

"In order to help you get more granular insights into your performance on a site level, we’re introducing a new reporting type for Owned sites," says Goodridge. "'Owned' sites are all sites specified as owned in the site management feature, and the new reporting dimension for Owned sites will be a subset of the Sites report. In contrast to the Sites report, however, you’ll be able to combine the Owned sites report with the Countries report. This will allow you to segment your traffic in more detail and understand the performance of your sites across different countries."

Country breakdown of reports by URL channel, custom channel and ad unit will only be available for reports with date ranges starting March 9th and later. Historical data in Owned sites reports will be available from the date that a site was added or claimed as "owned". Users will only be able to view country data breakdowns for Owned sites for reports with date ranges starting March 22 or later.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.