Google Introduces Structured Snippets

Chris CrumSearchNews

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Google announced the launch of "structured snippets," a new feature that puts "facts" in the snippets of web results. As with Google's Knowledge Graph, these facts may or may not be accurate.

Here's what they look like:

The company says, "The WebTables research team has been working to extract and understand tabular data on the Web with the intent to surface particularly relevant data to users. Our data is already used in the Research Tool found in Google Docs and Slides; Structured Snippets is the latest collaboration between Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user. We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g., tables used for formatting web pages. We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables."

"Fact quality will vary across results based on page content, and we are continually enhancing the relevance and accuracy of the facts we identify and display," Google adds.

Well, that's encouraging. Not all of this stuff will necessarily be true, but hopefully more of it will be over time.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.