Hangouts on Air lets Google+ users broadcast hangouts to anyone who wants to watch (as opposed to being limited among a handful of friends). Here’s a quick look at the feature, in case you’re not familiar with it:
Google’s Matthew Leske shared this in an update on the social network:
We've now rolled out to 100% of users in over 220 countries and territories! (goo.gl/4nzRJ)
Just look for the new "Enable Hangouts On Air" option when starting a hangout. We can't wait to see what you'll share with the world. #googleplusupdate #hangoutsonair
“Typically Google+ features roll out onto our global infrastructure over a period of time,” says Google+ VP, Product Management, Bradley Horowitz. “I’m delighted to see that Hangouts On Air is now available to all of our users, ‘in over 220 countries and territories!'”
Now that Google is making Google+ the backbone of local business search, businesses should be able to take advantage of the Hangouts On Air feature, and expand their audiences significantly. I wonder if the Hangouts On Air feature will come up in Google’s upcoming Google+ Local workshop.