Google has announced the launch of an updated tool for businesses in the United States to quickly and easily create offers for Google Offers, and get them live on Google Maps and other Google products.
The tool allows businesses to choose the kind of offer they want to launch, and assign a budget to it.
“Unlike traditional promotions or coupons, Google Offers will show your offer to customers based on their location, what they like, and what they’re looking for,” says Google Offers director of product management Gayathri Rajan. “You’ll only pay when a customer saves your offer, and you keep the full value of the sales you make.”
“With this launch, your offer can reach customers on Google Maps when they are searching for places nearby or looking for local businesses like yours,” Rajan adds. “Your business will be prominently displayed with a blue tag icon next to it, alerting customers to your offer.”
When your offer is saved, the user will get reminders when they’re near the business and when the offer is close to its expiration date. Google alerts users through email and mobile notifications.
The tool is rolling out over the next week.
This follows increased Google Offers integration in Google Maps, announced in July when it partnered with brands like Michaels Stores, RadioShack, Red Mango, Red Robin, Ulta Beauty, Toys”R”Us, Sports Authority, BJ’s Restaurant, Macy’s, Disney Store, and Payless Shoesource.