At Google I/O last year, Google launched the Google Wallet Instant Buy API to simplify mobile shopping, and help sellers get more conversions buy speeding up the checkout process. It was originally launched for Android, but Google expanded it to iOS earlier this month ahead of Google I/O 2014.
Businesses can include a “Buy with Google” button on their mobile sites and apps, making use of the API, and enabling customers to quickly complete the checkout process.
At I/O last week, Google held a session about the API for developers, and posted the video online over the weekend. Here’s the description:
One of the top barriers to mobile commerce remains friction during checkout. Google Wallet Instant Buy brings two click checkout to all major platforms: Android, mobile web, and iOS. Besides cross platform support, since last year we have been busy making Instant Buy even better. We’ve worked with developers to make it even easier to integrate and monetize physical goods and services on Android. We’ve listened to buyers and have made using Instant Buy a simpler experience. Whether you are looking to improve your existing app or build the next great mobile commerce app, you’ll want to learn about Instant Buy and how it has improved conversions and sales for developers who are already using it.
Michael Galpin and Prakash Hariramani are the speakers.
Image via Google