Google announced the rebranding of Google Enterprise to “Google for Work,” broadening the connotation of its workplace tools brand.
Over the years, Google has significantly increased the amount of tools and products it offers for businesses of all sizes, so this makes a great deal of sense.
Executive Chairman Eric Schmidt reflected on all of this in a blog post, and concluded that a rebranding was in order.
“Work today is very different from 10 years ago,” he wrote. “Cloud computing, once a new idea, is abundantly available, and collaboration is possible across offices, cities, countries and continents. Ideas can go from prototype to development to launch in a matter of days. Working from a computer, tablet or phone is no longer just a trend—it’s a reality. And millions of companies, large and small, have turned to Google’s products to help them launch, build and transform their businesses, and help their employees work the way they live. In other words, work is already better than it used to be.”
“But technology for the workplace isn’t just about a better way of doing business,” he added. “It’s about empowering anyone, whether they’re a developer with an idea in their basement or a baker with a better cupcake or a company with thousands of employees, to have an impact. We never set out to create a traditional “enterprise” business—we wanted to create a new way of doing work. So the time has come for our name to catch up with our ambition.”
The Google Enterprise site now features the Google for Work branding, and provides some stats about businesses and schools using Google products. These include: over five million businesses that have “gone Google;” over a million Chromebooks sold to schools in Q2; and 64% of the Fortune 500 has gone Google.
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