Google announced today that it's rolling out a new targeting option for Google Display Network advertisers. The new option, for Flexible Reach, will appear in Networks and Devices in the Settings tab in AdWords.
"Flexible reach enables you to fine-tune where your ads show by choosing your settings at the ad group level instead of the campaign level," explains product manager Subha Subramanian. "This will give you more control over where your ads appear and who sees them."
"Flexible reach allows you to select any combination of multiple targeting selections at the ad group level, plus the control to combine different methods for targeting and bidding at the ad group level," says Subramanian. "It also provides transparency into how your targeting selections are affecting the reach and impression volume of your campaigns."
The new targeting option will roll out in the next couple of weeks. It will replace the Broad and Specific reach options later in the year.
It's worth noting that once you select Flexible Reach for a campaign, there's no going back to Broad or Specific reach.