Google announced that it is updating its terms and conditions for AdSense users. The changes will go into effect April 23rd.
AdSense product manager Matt Goodridge writes in a blog post, “In order to keep pace with changes in our products, we regularly review our Terms and Conditions to make sure they’re up to date and in line with those of other Google products. As a result of our recent review, we’ll be making some updates to our Terms, starting April 23rd. If you’re based in Europe, the Middle East, Africa, Latin America, or North America, you’ll see a notification in your account when you log in after this date. It will present you with the updated Terms and prompt you to accept them. For publishers based in the Asia-Pacific region, the change to our Terms will happen slightly later as we’re rolling the changes out gradually across all regions.”
Google says the main things that are changing are that the new version of the terms will be easier to navigate, and make it easier for users to find what they’re looking for. Also, the terms will be more mobile-friendly.
“With mobile being one of the big trends in 2013 and beyond, we’re expanding our Terms to cover mobile properties more specifically,” says Goodridge. “We’ve also incorporated guidelines for using the AdMob SDK and other publisher products.”
These aren’t the only changes, however. Google says a number of smaller changes have been made throughout, so you will want to review them.