Google has purchased UK price comparison site for financial products BeatThatQuote.com for £37.7 million ($61.3 million).

News of the deal was confirmed by BeatThat.Quote.com managing director John Paleomylites on the company’s website.

“Our team is excited about becoming a part of Google. We look forward to working with their engineers to create new tools making it easier for consumers to choose the right financial products. We think we can offer more transparency and better pricing information than existing online offerings,” said Paleomylites.

“We are confident that by combining BeatThatQuote.com’s expertise in UK financial products with Google’s technology, we’ll accelerate innovation in this field, benefiting consumers and the companies offering these products. We plan to keep working with our current partners and look forward to working with new ones, too.”