We’ll let you decide whether, given the recent loss of life in Haiti and Chile, Google’s timing is a little off here. But for better or for worse, the search giant picked today to promote Google Apps in a blog post titled "Disaster Recovery by Google."
A few points in Google’s defense: it created a Person Finder tool in response to the earthquake in Haiti, which it pulled out again following the earthquake in Chile. Also, the company used its homepage and official blogs to solicit aid donations and spread awareness both times around.
So on to the new development. In a lengthy post on the Official Google Enterprise Blog, Rajen Sheth, a senior product manager over Google Apps, asserted that the service can save businesses from losing any information in the event their hardware is damaged or destroyed. Physical backups will only help businesses restore things up to the latest backup point.
Sheth then noted that storing information with Google Apps can be cheaper than relying on physical solutions and storage area networks, too.
He at last concluded, "No one likes preparing for worst-case scenarios. When you use Google Apps, you have one less critical thing to worry about."