Google announced the release of the latest version of its mobile SDK for Google Analytics. This version supports the latest version of Apple’s mobile operating system, iOS 4.
The new version of the SDK (version 0.8), which is in beta, also includes fixes for Android.
"If you are a current website administrator or Google Analytics developer and are beginning to branch out into Android or iOS development, the Google Analytics mobile SDKs can provide a familiar interface as you transition from tracking website visitors to mobile users," says the Google Analytics Team.
"These SDKs for iOS and Android enable you to track user activity directly in your native mobile apps — for example, you can see what ‘pages’ or panels of your application are the most popular or even how many clicks a particular button or control generates," the team adds. "As with Google Analytics for the web, this usage data can help provide insight on additions or enhancements necessary to boost user engagement or optimize your mobile ad spending. Even better, all ‘page view’ and event tracking data is viewable in the same interface that you’re already accustomed to for tracking website statistics, and integrating it into your app is as simple as adding a few lines to your iOS or Android source code."
The SDK could prove quite useful for developers looking to monetize their apps, as Google Mobile Ads Product Manager Chrix Finne points out.
"For example, you may find that users are browsing a significant number of pages that aren’t currently being monetized or that a particular ad unit converts better on certain pages than others," says Finne. "This type of rich usage data is crucial to optimizing the user experience as well as your revenue."