Google announced that it has launched a Cost Data import tool for Google Analytics, so users can import cost data from any digital source, including paid search providers, affiliates, email, social and organic traffic. The tool is in public beta.
Users can upload data by using a self-service API or solutions created by independent app providers like NEXT Analytics, AutomateAnalytics.com GA Data Uploader, ShufflePoint In2GA, or Analytics Canvas.
The imported data can be viewed in a new report called Cost Analysis in Traffic Sources, and in the new Attribution Modeling Tool.
“These reports show you how all your digital marketing channels are performing compared to each other, so you can make better decisions about your marketing programs,” says product manager Laura Holmes.
Cost Data Import will roll out over the next month, the company says.