Glam Media Extends Reach In Men's Content Market

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Glam Media has acquired Fantastic Zero, a men's online media company, with the aim of extending its reach into the male market in Germany. Fantastic Zero reaches 5.4 million unique users, according to Glam. 
Glam was ranked number 6 in comScore's recent Top 50 web properties report for the month of July (for the U.S.).

"Glam stands for significant reach with a high degree of engagement by women in Germany and around the world," said Ralf Hirt, CEO of Glam Media Germany and VP International. "With Fantastic Zero and Brash, we can now further expand our reach with male audiences. More than ever, this means marketing solutions that cater to the strong demand from agencies for premium advertising environments that appeal to men and have significant reach at the same time. The team at Fantastic Zero has created a highly successful business model, which we will roll out in other European countries in the future."

Fantastic Zero acquired by Glam Media

 "After reaching number one for women, Glam Media is expanding to target men with the acquisition of Fantastic Zero," said Glam Board member Dr. Marcel Reichart. "Glam Media now has even broader reach for its innovative technology and digital marketing solutions."

 Fantastic Zero sites cover categories like movies, entertainment, comics, technology, hardware, and gaming.  Partner sites include Cineastentreff, Comicgate, Gamenews, and Sport2.

 Glam says it is focused on expanding its Brash Media brand with the acquisition. Fantastic Zero Founder and CEO Aric Austin has been appointed "the man for men" at Glam Media Germany. 

 Financial terms have not been disclosed.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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