On Monday, Chanel released a teaser for its new short film starring supermodel Gisele Bundchen as part of the brand’s Chanel No. 5 campaign. Helmed by Australian director Baz Luhrmann, the 15-second teaser was released to hype the full commercial, which dropped on Wednesday.
Along with the teaser of the film, titled The One That I Want, Chanel released two photos of Bundchen carrying a surfboard. Bundchen can be seen doing a variety of activities in the film such as surfing in a Chanel wetsuit on a Chanel surfboard, running through a damp and dark New York alleyway and leaning against a prop in the shape of a “No. 5.”
The luxury brand rarely inspires physical activity, but the film starring Bundchen reportedly recalls Chanel’s early days when Coco Chanel designed practical sportswear for women and promoted the use of the jersey.
See @giseleofficial surf in the new Chanel No. 5 campaign, directed by Baz Luhrmann. http://t.co/mESuSEh0VT pic.twitter.com/shTpfNzd4V
— ForbesLife (@ForbesLife) October 14, 2014
Bundchen has been partnered with Chanel since May, when the brand initially said in a statement that the supermodel’s “natural beauty and modern femininity” made her a fit for their campaigns. Bundchen has since appeared as the face of the brand’s Les Beiges beauty campaign and walked the Chanel runway at Paris Fashion Week in September. Bundchen now numbers among other stars who have endorsed the iconic perfume brand, including Brad Pitt, Nicole Kidman and Marily Monroe. To celebrate Bundchen’s new film, Chanel threw a party for her on Monday in New York City. New York Observer reported that the brand had invited the most chic models and socialites to the party. Chanel also revived its previously inactive Instagram account by posting nine pictures taken at the party held for Bundchen, which show stars such as Lily Allen and Poppy Delevingne in attendance.
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Karl Lagerfeld, Anna Wintour, and Baz Luhrmann at the #CHANELN5 event in New York. #THEONETHATIWANT (Photo by Caroline de Maigret)
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Caroline de Maigret and Gisele Bündchen at the #CHANELN5 event in New York. #THEONETHATIWANT
Luhrmann also previously directed a short film for Chanel No. 5 starring Kidman in 2004, making The One That I Want his second film for the brand.
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