In March, the tech news industry was shocked by the news that one of its most prominent blogs, Gigaom, was shutting down after revealing it was unable to pay its creditors. On Tuesday, it was announced that the site will be back. It just won't be the Gigaom that you knew.
In other words, the domain will be there, along with its archives of content, but what the new content that comes with the relaunch consists of remains to be seen.
Gigaom.com was purchased by entrepreneur Byron Reese on Friday. His Austin-based startup Knowingly plans to relaunch the site on August 15. In the meantime, you can visit the site and see it basically as it's been without any new content.
In a press release, Reese described Gigaom as "second to none in what it does," adding, "We are excited to be a chapter of the Gigaom story and look forward to continuing its mission of ‘humanizing the impact of technology.’”
“We live at what I believe is the great turning point of all of human history, and that is being driven in large part by the technologies we are creating. This new world we are making will not just be more prosperous, but it will be more fair and more just than any time in the past,” he said. “Gigaom will continue documenting this transformation and the technologies which are driving it.”
Still, it's going to have to do so with a different staff of content creators. The former reporters have been hired away. Fortune hired Stacey Higginbotham, Barb Darrow, Katie Fehrenbacher, Mathew Ingram, Jeff John Roberts, and Jonathan Vanian. Variety hired Janko Roettgers, and Signe Brewster joined Backchannel.
Best guess with zero info: knowingly "relaunches" gigaom by slapping up some robocontent to help maintain some seo value, calls it a day.
— Peter Kafka (@pkafka) May 26, 2015
Om Malik (pictured) launched Gigaom in 2006, and left day-to-day operations in February of 2014. To our knowledge, he has yet to publicly comment on the site's acquisition.
Image via Olivier Ezratty, Wikimedia Commons