This week, the company was ordered by regulators in Germany to limit how it combines user data from its various products, specifically in such a way that finds out users’ sexual orientation and marital status.
This is according to Bloomberg, which reports:
“With that, one can compile detailed movement patterns, detect the social and financial status, and friendship, sexual orientation and the relationship status” of a person, the regulator said.
Google has been dealing with regulators across the continent since it first introduced the policy. It has also had noteworthy battles in France and Italy.
Google did this so that it could better personalize experiences across its various products. It could use data it had about you from Google Search, for example, to improve recommendations on YouTube.
Either way, opponents don’t want Google to use all of its data across services because they think it’s a violation of data protection rights. It’s unclear what Google’s next move is.
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